SUMMARY
- What is music visual identity?
- Showcase
- Showcase
- How does it work?
Music visual identity (or music visual concept art) is all about connection. The main goal is to create visually appealing media that represents your music and connects with your audience. This media can be used as cover art on streaming platforms, displayed at shows, incorporated into merch, used on social media and much more. It should be visually impressive and engaging, serving as a visual representation of your music across various platforms.
There are a lot of different ways and levels of music visual identity, let me show you:
THE RUNNER
Here is a project made over the song "FOALS - The Runner (RÜFÜS DU SOL Remix)". The main idea was to build, connect, and explore the main concept of the song. It started with the cover art and the visualizer/lyric video, after going through merch, ads, social media assets, and festival/show stuff.
All this campaign can be made with any theme: a single, an album, a show/festival, a label, a tour, exclusive sets/contents, or any other needs.
Here is my study with some of the best examples of successful music visual identity around the world:
Now that we have seen how visuals and music enhance each other, it is time to make the future today. Since there is a diverse range of methods and levels involved in music visual identity, it is best to discuss the ideas and start scratching the surface to bring magic to reality. It is possible to work with all the types of music needs, singles, albums, tours, events, visuals, concepts, static images, animations, motions, videos, 2D or 3D, assets in general, a whole branding, and much more! Do you need just 10 seconds of visuals to your music for a streaming platform background or do you need visuals to a whole extended set? Let’s make everything!
The world is tired of generic assets, let’s build the art concept your music deserves. Feel free to ask me about anything and let’s make history together!
The world is tired of generic assets, let’s build the art concept your music deserves. Feel free to ask me about anything and let’s make history together!
The future is now.
You can check my portfolio fully focused on music cover art here:
